French Connection

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Print on 220 grams premium photo paper. Six colors pigment inks.

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A scene of penetration between a man and a woman. The moment that generates life seen close. The colorful striped penis plays the orgasm magic.

The name of the opera takes clear inspiration from the english retailer and wholesaler of fashion clothing.

French Connection (also branded as FCUK) is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Founded in the early 1970s by Stephen Marks, who remains chief executive, it is based in London and its parent French Connection Group PLC is listed on the London Stock Exchange.

French Connection distributes its clothing and accessories through its own stores in the UK, US and Canada and through franchise and wholesale arrangements globally. The company became notorious for the use of the “fcuk” initialism in its advertising campaigns in the early 2000s.

Other brands currently within the group include Great Plains, Toast and YMC. Former brands include Nicole Farhi.

French Connection began using the branding “fcuk” (usually written in lowercase, and deliberately similar to the taboo-word “fuck“) in advertising after 1991 when Marks regained control. Reportedly, the first use of the initialism was on faxes sent between Hong Kong and London offices, headed “FCHK to FCUK”. Marks said in a subsequent interview that the faxes were not intended to be rude. The advertising campaign came about after he was so impressed by a bra advert featuring Eva Herzigová that he contacted the advertising executive behind it, Trevor Beattie, even though the company did not have a budget for an advertising campaign at the time. It was Beattie who spotted the marketing potential of the initialism and a campaign was launched around it.

Use of this term caused widespread controversy due to its similarity to “fuck”

French Connection distributes its branded womenswear and menswear through a network of owned stores, through franchised stores in major markets around the world, through concessions in department stores in the UK and also through other multi-brand retailers. French Connection also has a variety of licensed products,including eyeglasses, sunglasses, toiletries, shoes, jewellery and watches, which are sold through its own stores and specialist retailers. French Connection has also produced perfumes as an extension to the main clothing brand.